Build on the conversion process your firm already owns
Traffic acquisition fits firms that want control over the destination and the work after arrival. Your landing page sets the message, your form captures the inquiry and your team owns the next step. You can add acquisition sources without adopting a different intake process just to access them.
Traffic is a different deliverable from a lead, qualified call or signed retainer. Agree on the audience, destination, source scope and billable event before launch. Evaluate the program against the inquiries and signed clients your funnel produces.
Start with the people your campaign needs to reach
A tort category alone is not a complete acquisition brief. Define the campaign’s audience, geography, relevant exposure profile and destination. Align the approved message and the first questions prospects encounter with the matters your firm wants to review.
Your firm controls its legal eligibility decisions and approved campaign language. TortHarbor coordinates the agreed sourcing around that brief. Clear source requirements give both teams a useful standard for assessing fit and investigating changes in inquiry quality.
One partner across your agreed acquisition sources
More acquisition relationships bring more coordination: briefs, changes, tracking questions and performance reviews. TortHarbor brings the agreed sources into one program so your team has a clear place to manage the acquisition side of your funnel.
That makes changes easier to coordinate. Share where visitors drop out, which inquiries meet your screen and which sources lead to retained clients where attribution is available. Use those signals to discuss the source mix, rather than optimizing to visits alone.
Connect acquisition decisions to intake outcomes
Agree on source identifiers and available campaign reporting before launch. Your firm’s downstream data can help distinguish audience fit from a landing-page, form or follow-up issue. Each calls for a different adjustment.
Compare spend, inquiry rate, signing and acceptance using consistent definitions and a mature delivery cohort. A lower traffic price is useful only if the resulting opportunities justify the total acquisition cost and staff effort.
Grow the channel that fits your operation
Traffic is one of TortHarbor’s three core offerings, alongside inbound calls and exclusive or shared lead programs. Use traffic when you want to own conversion. Use leads when you want a delivered inquiry at an agreed stage. Use inbound calls when your available specialists can act on a live conversation.
Bring your campaign destination, claimant profile, proposed spend and intake capacity. We will discuss the acquisition scope, source reporting and success measures needed to evaluate a program. Availability and commercial commitments are confirmed in writing.
Plan the next step with your intake team.
Turn your claimant profile into specific questions, acceptable answers and hard disqualifiers. A shared brief gives sources a consistent standard and helps keep your team from spending time on known mismatches.
- Identify exposure or product, relevant dates, reported injury, geography and representation questions.
- Separate information needed before delivery from evidence your team will collect later.
- Choose the format, distribution terms, budget, daily cap and staffed delivery hours.
- Name the people who approve criteria, receive deliveries and reconcile outcomes.
These describe different stages. Keeping them separate helps your team understand what it is buying and what remains to be done.
- Screened: responses have been assessed against the campaign’s questions and rules.
- Verified: specified facts have been checked against identified evidence; define which checks are included.
- Retained: the agreed retainer documents have been signed.
- Accepted: your firm has completed the review it requires to accept the case. Neither screening nor a signature guarantees that result.
Outcome feedback turns intake experience into acquisition decisions. Track the same group of deliveries over time so we can identify where prospects stop progressing and discuss changes to sources, screening or handoff.
- Keep delivered, contacted, screened, retained and accepted counts separate.
- Record why an inquiry did not progress, such as unreachable, screening mismatch or insufficient supporting evidence.
- Allow for your intake and records-review cycle before comparing results.
- Use reconciled outcomes to discuss source mix, questions, delivery timing and capacity for the next phase.
Questions before you start
Can traffic go to our own landing page?
Yes. Traffic programs are scoped around your destination, such as a landing page, form or campaign. Destination requirements and tracking are agreed before launch.
Does buying traffic include leads or retainers?
Traffic does not by itself include a delivered lead or retainer. Your funnel and follow-up create those outcomes. Lead, call and retainer programs have separately agreed deliverables.
Can traffic run alongside calls and leads?
Yes. Each format can address a different part of your acquisition plan. Keep the billing events and outcome reporting distinct so you can compare where your firm’s budget works best.